Present days are all about carrying out your tasks online. From your daily chores to your favorite part of the week – shopping, Ecommerce, everything is digital.
In the modern days, you can purchase anything by hopping on board the eCommerce web train. The best part, you have a chance to sell anything online, build a brand, connect through marketing strategies that bring traffic to your eCommerce website, and there you go! But the deal is to design your eCommerce website perfectly.
There are numerous eCommerce web design services that can assist you in creating an excellent online store. Always remember, web designing is critical. If you, do it adequately, you can generate a good business out of it. In this article, we are looking into ten pro tips to design a unique eCommerce website.
Simplicity is the key
One of the most common rules you should not forget while designing an eCommerce website is to keep it simple! Simplicity is the key to attract thousands of customers out there. The additional elements you add to the website take away the site’s purpose, negatively impacting the customers.
Don’t invest too much in filling up your website. Strategizing every element for the site placement will throw a brighter light on your store. Mark it!
Try to keep your design clean and simple to make it ring a soft melody in your visitor’s ears.
Branding comes first
Buyers don’t like investing too much in the local outlets. They have their preferences straight to purchase from an established brand. Good branded eCommerce stores are trustworthy and will not lead a customer into doubtful clouds circulating on the top of their minds.
Whenever you are planning to create an eCommerce website, make sure you make branding your priority. Try to build the trust to drive serious sales. Make sure your site operates like all renowned branded site functions. You need to infuse the brand values into your design. Always remember, you have to step ahead in the competition and generate more sales. Carry forward great branding techniques and incorporate them into the eCommerce site – then wait for the results!
Think and act like a visitor
The most fantastic way to design an eCommerce website is to connect with your target audience from the initial phases. Think like you are an audience yourself, and then start planning the website. It will ultimately figure out what your audiences want for their unique eCommerce experience.
Easy site navigation, outstanding design, an easy shopping experience, and a simple user interface are the basics for a good website. You can always think this way for additional features, and it will work a great deal for you.
A color is a powerful tool
Colors are the most powerful tool in a website design. Did you know there is an extensive study on the existing colors? Well, every color has psychology at the backend, and they have specific attributes associated with them. Choosing colors for your eCommerce website is all about infusing your brand personality with the design elements. Use colors wisely; colors inspire various feelings and emotions. Make sure you spot the right colors while designing an eCommerce store.
Let us take an example here; blue on the checkout page can have a powerful impact as the color denotes loyalty and trust.
It is a common belief that buyers do not purchase until they see good product images. Images increase conversions and according to a recent study, incorporating relevant ideas into a website design elevates conversions by forty percent.
Professional photography done for the eCommerce store is a must. The images should be crisp, detailed, and high quality to attract buyers. Moreover, add multiple photographs from different angles to give a clear idea to the buyers.
Scannable content is worth it
Site visitors do not like to invest their time reading long paragraphs or your history, and it is of no use to them. They want to get straight to the point, and if something interests them at first glance, that is when the tables can turn.
Do not mistake spending too much time crafting the descriptions. Always write the key features and move onto the following product.
Scannable content is worth it because your buyers will only read twenty percent of the content. Make sure you invest more in strategizing rather than crafting lengthy descriptions.
Do not miss out on professionalism
The core function of an eCommerce website is to attract visitors and ask them to make a purchase. Their purchases will eventually lead them to add in some personal information, like credit card number, address, and phone number. These pieces of information are way too individual, so it is crucial to make them feel comfortable by professionally designing your website. All the payment methods need to look professional to build a trust level with your customers.
Your eCommerce store can only succeed if you are successful in developing your customer’s trust.
Add reviews and testimonials
Social proofs add a lot of trust and worthiness to a website. At the same time, to design an eCommerce website, it is necessary to incorporate all the valuable feedback. Add a rating bar so that that customer can rate their experience out of five. Moreover, adding your customer’s photograph before their review will also help build a positive impact on the visitors.
Categorize the products
For an eCommerce website, product pages and product categories should be accessible and easy to find. As previously mentioned, buyers don’t like spending too much time on the website, and they will not invest their time looking for their favorite products. It will result in a bounce rate, and that is not a good call for your store.
Please make sure the categories and pages are easy to navigate, and buyers find their favorite products easily.
Avoid clunky checkout
A clunky checkout is a big “NO” for your eCommerce store. The checkout process needs to be simple, straightforward, and hassle-free because you would not want to lose the customer right when they are about to make a purchase.
A clean and simple checkout page design will give your customers a good shopping experience. Besides that, don’t forget to send a confirmation message to them once they checkout. Another essential feature is to offer them various shipping options for their convenience. All this will lead to a great shopping experience on your eCommerce website.
A good eCommerce design can lead you to a successful business. However, designing an eCommerce website can be challenging, but now you have some great tips on your hand, so we hope it works for your new eCommerce venture. All the very best!