The Top 4 Instagram Brand-Building Tips for Your Business
When it comes to marketing using Instagram, many people are at a loss for words.
Many of us have personal Instagram accounts where we upload pictures of our loved ones, friends, travels, and meals, but how does that relate to business? And ought it to?
Don’t undervalue Mr. Follower to support your brand and marketing initiatives given its rapid growth.
Although users between the ages of 18 and 29 still make up the majority, it has developed into a very powerful marketing tool, and older age groups are quickly catching on.
- On Instagram, 7 out of 10 hashtags are brand-related.
- On Instagram, 80% of users follow businesses.
- Products are featured in 65% of the best-performing Instagram posts.
Check out some basic tips to get you started if you feel the need to use Instagram as part of your social media marketing strategy:
1. Use Hashtags Wisely
Even while you don’t have to use every hashtag you can think of, you do need at least a few.
In this example, I used the hashtags #marketing and #ctaconf, which was the conference I was attending at the time. A hashtag is the # sign followed by phrases that describe your brand or image.
All photographs using a certain hashtag are displayed when a user clicks, taps, or puts it into the search bar. The user has the option of subscribing to keep track of that hashtag.
In the best-case scenario, the person will visit your profile after seeing your photo, follow you, and interact with more of your posts.
However, there is a tremendous rivalry appears in the results when hashtags are particularly popular. Similar to SEO keywords, it gets tougher to stay at the top of the search results the more popular a term is. Because of this, my example of using #marketing was useless if I wanted that piece to gain any traction.
Make sure your hashtags are pertinent to your brand, and area, and interesting enough for users to type them into Instagram’s search bar. Also, that is asking como ver quem a pessoa seguiu recentemente no instagram?
- Imagine you own a pizza restaurant in Vancouver. You use the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish while posting a picture of your Pepperoni pizza.
- Or you organize weddings in Toronto. You use the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding when posting a picture of a bride and groom performing their first dance.
Holidays and other special occasions are great opportunities to advertise your company and grow your Instagram following. Any opportunity to promote your product in a non-sales manner, such as a Black Friday sale, a Thanksgiving-related usage for your product, or a product shout-out on National Dog Day, is great.
2. Appreciate Your Audience for Attending
You don’t just publish a ton of images with hashtags and wait for the likes to start pouring in.
You must invest time if you want to develop sales or leads, engage with your audience on Instagram, and gain followers.
Check out this example where Michele Moreno, a video expert, reacts to each remark made in her video post.
Therefore, if someone comments or asks a question on one of your pieces, please take the time to respond, thank them, and address their concern.
Go to their profile and follow them if you like what you see.
Businesses frequently follow comments on social media initially in the hopes that they would follow them back.
Additionally, you can search for users who could be interested in your product. After that, you can leave comments on their pictures and/or follow them, but avoid pestering them by asking them to follow you right immediately.
3. Communicate with the Right People
Instagram users known as influencers have the power to sway the opinions of your target market due to their notoriety and/or large social media followings.
That might be an extreme case, and you most likely won’t be able to entice an influencer with nearly two million followers unless you have huge funds.
4. Avoid Merely Shilling Your Products
Instagram is not the place to constantly post product images. Consider the rewards of experienced individuals will have as a result of using what you are selling.
Better yet, provide actual examples. One approach to do this is to solicit user-generated material from your audience. In other words, individual’s hashtag your provided hashtag when sharing their images.
Wayfair.com, an online furniture retailer, excels in using user-generated content. Customers may submit pictures of their chic Wayfair-filled homes on social media with the hashtag #WayfairAtHome thanks to the company’s user-generated promotion.
Make careful to inform people that their photos might be used on your page so you can significantly expand your Instagram content for nothing!
Be genuine to your brand however you utilize Instagram for business. It’s what the platform is all about, and it will aid in the expansion of your company, the acquisition of Instagram followers, and the generation of leads or sales.
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