How to Get More Media Coverage for Your Business

Getting featured in major media outlets is one of the best ways to build credibility, attract customers, and establish yourself as an authority in your industry. But landing press coverage isn’t just about luck—it requires a strategic approach, strong messaging, and the right connections.

At Otter PR, we specialize in securing high-impact media placements for businesses, entrepreneurs, and industry leaders. If you want to boost your visibility, here’s how to get more media coverage for your business.

1. Have a Newsworthy Story

Journalists aren’t interested in free advertising—they want compelling stories that provide value to their audience. Ask yourself:

• What makes your business unique?
• Are you solving a major problem in your industry?
• Do you have expert insights on a trending topic?
• Have you reached a milestone, secured funding, or launched an innovative product?

If your story isn’t inherently newsworthy, find a creative angle. Connecting your expertise to current events or industry trends increases your chances of media interest.

2. Build Relationships with Journalists

Cold emails to reporters rarely get results. Instead, focus on building genuine relationships with journalists before you need them. Follow them on social media, engage with their content, and share their articles.

When you reach out, personalize your pitch. Show that you’re familiar with their work and explain why your story is relevant to their audience. The stronger your media connections, the easier it becomes to secure coverage.

3. Craft a Strong Media Pitch

A well-written pitch can make the difference between getting featured and getting ignored. Keep it concise, compelling, and tailored to the journalist’s beat. A strong pitch includes:

• A catchy subject line that grabs attention.
• A brief introduction explaining who you are.
• A clear, newsworthy angle that fits the publication.
• A call to action, such as offering an interview or exclusive insights.

Keep it short—journalists are busy, and they won’t read long emails.

4. Leverage a Publicist’s Expertise

If you don’t have time to pitch journalists or build media connections, working with a PR agency can be a game-changer. A skilled publicist already has relationships with reporters and knows exactly how to position your story for maximum impact.

At Otter PR, we have a proven track record of getting businesses featured in top-tier media. Instead of struggling to break into major outlets on your own, let us do the heavy lifting.

5. Be Available and Media-Ready

Once a journalist is interested, be ready to respond quickly. The news cycle moves fast, and delayed responses can mean missing out on coverage. Have your headshots, bios, and key messages prepared ahead of time.

Media training is also crucial—whether you’re giving a TV interview or a podcast appearance, knowing how to communicate effectively ensures you leave a lasting impression.

This post was written by a professional at Otter Public Relations. Otter Public Relations is the fastest-growing best pr firms in new york and its growing team of 35+ publicists and media partners focus on getting your story told in the local and national media. Let Otter PR support your business in; Media relations, Crisis Communications, and Reputation Management.