How to Create a Website for Your Videography Business

In today’s videography industry, it would be crazy for a video business owner or filmmaker not to have a website. Think of a website as your portal where you can showcase your portfolio and get your name out there. 

In this post, we rounded up some great ideas to share in creating a videography website that will generate leads and sales. These days, no business owner should settle for “just okay.” To succeed in the videography business, you must aim for excellence. 

  • Choose the Right Website Builder For You

When creating a video website, you must choose the best website builder and find the right features and tools that will help you showcase your work and attract potential customers. WordPress, GoDaddy, and other website builders offer web services to videographers with over a hundred free video website design templates to choose from. 

Here are several elements to look out for when choosing the best website builder:

  • Ease of Use: Choose a user-friendly website builder, especially for absolute (non-techy users). Other features to consider include a customizable drag-and-drop builder, highly efficient editing tools, and other design customization options. 
  • Design and Features: In addition to its broad selection of professional web templates, the website builder should offer you the flexibility to add other features, such as CRM, Google Analytics, and third-party marketing tools. 
  • Customer Support: While most website builder software is designed with an intuitive user-friendly interface, make sure to choose the one with 24/7 customer support. 
  • Pricing: When it comes to choosing a website builder, go for the one that offers the most value for its price. Some offer freebies, such as SSL, domain, business email, and eCommerce features. 
  • Choose a website template

You can find and choose plenty of website templates on the Internet where you can build your business website or simply take inspiration from samples of professional-looking templates. When exploring the search results, you can utilize these templates as your reference point in building your videography website. You can also use templates from website builder platforms to build your website. 

Tips for choosing a website template:

Simple but compelling: Incorporating too many elements in your new website can cause distraction. Keep your website minimal and simple by using a template that looks professional, clean, and crisp. Avoid templates with plenty of sliders, pop-ups, banners, etc. A professional, minimalist website enables your web visitors to focus on your portfolio and text-based content. 

Opt for SEO-friendly templates: Not all templates are created equal. While some templates just look visually aesthetic, others not only look stunning but also SEO-friendly. Custom web design agencies in Toronto can help you custom design an SEO-friendly website.

This is an important factor to consider since most of your potential clients come from search engines, like Bing and Google. Many websites that are not optimized for search engines are hard to rank on the top search engine results. 

  • Customize your website design

While aesthetics and features are important in web design, these elements should be the overall theme if you choose to customise your web design and layout. When building a website, you should focus on conversation to keep your business afloat and thriving. 

When customizing your web design, consider whether or not your website layout would prompt your potential clients to contact you and ask about your videography service. Testimonials, case studies, and portfolio pieces are convincing and trust-building elements to include in your website design. 

  • Create a video display

The quality of your video display can have a significant impact on your audience’s attention. To establish a great impression, select the most appealing and engaging video to capture the attention of your prospects. Make your video simple, but never compromise its quality. Creating a high-quality video display encourages your website visitors to stay a little longer and even hit the call-to-action button. 

  • Add blog content

Use your video website to tell your story. You can share your behind-the-scene video experiences and your work ideas through blog content. While videos are engaging, they are not enough to tell your clients about all the hard work you have done. Blogs can help your audience understand and discover the story behind the videos.

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