Vehicles in the US are responsible for over 55% of nitrogen emissions and 25% of air pollution. The on-demand car renting service and public transit comes as a breath of fresh air. It helps cities to reduce traffic congestion and air pollution.
Also, electric vehicles have entered the scene. They aim to reduce the carbon footprint and improve the health of the environment.
But how do you raise awareness about the benefits of using public transportation services? How do you influence people to rent cars? How do you convince them to use the city public transit to commute from one place to another?
The task is challenging. But when you want to convey your message, there is one best solution. It is through influencer marketing!
Why Instagram for influencer marketing?
Instagram is an image-sharing platform widely used by millennials and the young generation. Today, it is one of the social platforms with a high user base. People use it as a source of information and entertainment.
Many people post creative content regularly and have successfully built a large follower base. These creators are called Instagram influencers. They have the power to influence people through their content.
Brands have capitalized on influencer marketing to promote their content. They partner with influencers to increase brand awareness and sell products.
How can Instagram influencers promote eco-friendly transportation?
The Instagram influencer campaign aims to appeal to social consciousness. It is to encourage people to use alternative transportation modes to reduce pollution and save the environment.
Let us see how brands can use Instagram influencers to promote eco-friendly transportation.
- To attract a larger audience
Brands find it challenging to get followers to their accounts. Then, how will they get across their message to the audience? It is through Instagram influencers.
Instagram influencers can effectively promote transportation through e-vehicles and public transit.
The benefit of influencer marketing is that the endorsements do not seem forced. The influencers endorse the ad authentically, bringing a human connection to it.
Brands can benefit from the enormous follower base of influencers and convey their message through them.
- To sell benefits
When a brand directly connects with the audience, there is less chance of getting good engagement. Moreover, the topic of public transit and e-vehicles hardly appeal to the audiences.
But it is different for influencers. They cater to their follower’s demands and create inspiring content for them.
Brands can utilize the power of influencer marketing to sell the benefits of car renting services to the influencer audience.
- To increase credibility
Posting positive feedback on Instagram increases the credibility of brands.
Influencers highlight the trustworthy features and benefits to increase the brand’s reputation.
A simple message on how the influencer used the city public transit to save time and money creates a positive influence. Similarly, a video of an Instagram influencer renting an e-scooter to travel tourist attractions in a city helps promote the service.
In the process, it changes the way people use e-vehicles to commute to destinations.
- To make more business in less investment
Influencer marketing is budget-flexible. Hiring micro-influencers is affordable and beneficial. They get the audience to engage with the posts.
Brands can also tie-up with multiple micro-influencers for endorsing the benefits of buying or renting e-vehicles. It gives brands more business with less investment.
Uber’s influencer marketing for car transportation
Uber promoted its car transportation in New York in 2017 by collaborating with 18 macro-influencers on Instagram.
- Andrea Denver
- Bridget Bahl
- Charlotte Bridgeman
- Jessica Wang and others
Tags used: @uber_nyc and #uberpartner
Sponsored posts: 32
Results: This Instagram influencer marketing campaign got over 200k likes and 3k comments. Lyft was able to achieve an average engagement rate of 4.6%.
Similarly, it again partnered with 13 Instagram influencers for car transportation services for millennials for various regions in the US.
- Jack Morris
- Gregory DelliCarpini Jr.
- Jessica Wang
- Daniela Ramirez
Tags used: @uber and #WhereTo
Sponsored posts: 15
Results: Uber partnered with millennial Instagram influencers to promote their services. This campaign got 164 likes and 1.5k comments. They generated an average engagement rate of 6.1%.
Lyft’s influencer marketing to offer bike-sharing opportunities for communities
Lyft, a rideshare company, launched LyftUp, an initiative for accessible and affordable transportation. It used a tiered approach that included mega, macro, and micro-influencers.
- LeBron James
- Professional BMX cyclist Nigel Sylvester
- 50 micro-influencers from around the US
Lyft has been partnering with influencers to create a highly engaging “Undercover Lyft” video series. The influencer partners share these videos on their channels. Its most popular influencer marketing campaign was hiring influencers to act as Lyft drivers and film customer reactions.
- Shaquille O’Neal
- Snoop Dogg
- Zayn Malik
- Bryan Abasolo
- Peyton Mabry
Results: Lyft’s social media posts with Instagram influencers get around 6 million engagements per year.
How can an influencer marketing platform help brands partner with relevant Instagram influencers?
The choice of influencers affects the success of any marketing campaign. It is not easy for brands to find Instagram influencers whose follower base demographics match their target audience.
In such a scenario, brands can hire the services of a good influencer marketing platform. It connects the brands to relevant influencers. It also designs creative campaigns for brands interested to sell or rent vehicles or promote public transit.
In all, an influencer marketing platform helps brands get a better ROI in influencer marketing.
The creative content of influencers can indeed make a difference. What is better than using Instagram influencers to promote car renting services, buying e-vehicles, or using the public transit system?
We believe that Instagram influencers have the power to influence the transportation choice of people! Do you think so?